Apple TV 4KHas Apple TV 4K broken any new ground in the world of video streaming?
4K, despite its name, is the fifth generation of Apple TV, and supports both Apple 4K and, crucially, high-dynamic range (HDR) which essentially helps gives films and TV shows you're watching a picture quality comparable to that you would see in a movie theatre.
That all sounds brilliant (if it's contrast and colour that makes or breaks your ability to enjoy a good film), but what about finding content that supports the format?
Here's where Apple have, for once, decided to be uncharacteristically generous: your existing Apple HD purchases will be automatically upgraded to HDR, while purchases you make in-store will be compatible at no extra cost to you.
The company claims the new hardware runs twice as fast as the one they released before that, having upgraded to an A10X Fusion Chip (the same one used in the uber-quick iPad Pro).
Happily, they have also confirmed that the new Apple TV will support Dolby Vision in addition to HDR10 (these are the two most popular formats of HDR). In practice, this means you get brighter and more detailed graphics - and, by looking at the side by side comparison images, the improvement is pretty spectacular.
In terms of perceptible hardware upgrades, there isn't a great deal to report on and the box itself looks more or less the same as the previous iteration of few years ago.
Apple TV 4K works with content both from Amazon VIdeo and Netflix, although - this should go without saying - a lot of standard shows don't really benefit a huge deal from being watched in ultra high definition.
Expect greater cooperation between Apple and its constituent apps like Amazon Prime, too - something that was, to many people's surprise, missing from the previous version.
The big software news is that in 2019 there are few important upgrades. The TVOS now can support multiple user accounts including PlayStation and Xbox controllers. Another AppleTV upgrade is new Channel Option and iTunes integration. So since the launch in 2017 the AplleTv 4K is getting better and it is the best choice for those who love excellent steaming experience.
It's also improved Siri integration, which means you can navigate and pick out your films (and if you're brave enough try and make a purchase) by shouting at your TV. It will, of course, also come shipped with a snazzy remote if you prefer the old-fashioned method.
AplleTv allows enjoying private listening by discovering and pairing with AirPods.
At £179.99, Apple have at least released the product at a reasonable price; the only problem is, in order to reap the full benefits of upgrading, you'll need a pretty decent 4K TV already sitting in your living room.
AppleTV provides the perfect streaming experience, but if the cost is the one that determines your choice, you can go for Roku Ultra.